Case Study
Vita Health ProductsIndustry: Pharmaceuticals and Health & Wellness Consumer Packed Goods
The project centered on the complex, cross-border consolidation of three entities in the Pharmaceuticals and Health & Wellness CPG sector: Leiner Health Products (major U.S. manufacturer), Vita Health Products (Canadian distributor), and Stanley Pharmaceuticals (a generic medicine producer). The core challenge required establishing a Post-Merger Integration Value Office to manage cross-border regulatory, commercial, and operational streams, ensuring faster Canadian market access and double-digit cost reduction without compromising service or quality.
Company Profiles
A Cross-Border Consolidation
We engage with leading global enterprises and institutional investors whose challenges require C-suite rigor across all operational streams.1. Leiner Health Products
One of America’s largest manufacturers of vitamins, minerals, herbal nutritional supplements, and generic medication.
2. Vita Health Products
a Canadian manufacturer and distributor of over-the-counter medicines and vitamins with facilities licensed by Health Canada, serving retailers across the country and supporting private-label programs.
3. Stanley Pharmaceuticals
Subsidiary of Novopharm Ltd. (Canada’s major generics maker), producing and distributing private-label over-the-counter medicines and vitamins to Canadian retail chain.
4. The Merger & Acquisition
Leiner Health Products acquired Vita Health Products and kept it as Leiner’s Canadian division. Through Vita Health, Leiner bought substantially all assets of Vancouver-based Stanley Pharmaceuticals.
Intro
A seamless integration that accelerated Canadian launches, expanded retail programs and shelf coverage, protected service at >98.5% OTIF, and delivered double-digit cost reductions
By consolidating Stanley’s portfolio into Vita Health under Leiner’s Canadian platform, the team leveraged Health Canada licenses to pull forward product launches by roughly three years, won more private-label placements to broaden shelf presence, and maintained best-in-class reliability (OTIF above 98.5% with backorders below 2%). Parallel workstreams harmonized formulas and packaging, rationalized SKUs, and streamlined sourcing, logistics, and back-office functions—capturing about a 16% reduction across cost of goods and administrative expenses while keeping quality spotless (zero critical findings).
Net result: faster market access, stronger customer programs, and a leaner, higher-margin operation.
Details
Challenge Meets Execution: Regulatory Synergy and Operational Capture
Challenge
Complex merger & acquisition – regulatory & quality (cross-border, multi-license), customer & commercial, portfolio & SKU overlap, operations and supply chain (integrating Stanley products into Vita Health operations), systems and data, people, culture and org design, legal and legacy liabilities.
Solution
A post-merger integration value office was established with leads in each of the companies with clear governance and cadence to track synergies and run over 15 parallel works streams.
Market Access & Regulatory (Increased)
20%
Operational Synergies (Reduction)
16%
Service & Reliability (OTIF)
Quality & Compliance (critical audit finding)
0
Testimonial
“In our integration work transparency, discipline, and momentum took hold across functions. We met our service commitments, simplified our portfolio, and captured substantial operating efficiencies. Parm is a rare leader who can set strategy, bring people with her, and deliver results.”
David Howard, President
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